27 Best Cold Email Software Solutions for Smarter Prospecting

Enhance your prospecting efforts with these 27 best cold email software solutions, featuring automation, personalization, and analytics for better outreach.

27 Best Cold Email Software Solutions for Smarter Prospecting
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Cold emails are tricky. You spend hours crafting the perfect message, only to be met with silence or, worse, an angry reply. But it doesn't have to be this way. With the right cold email software, you can streamline your outreach strategy and boost your chances of receiving a positive reply. This article will explore the best cold email software options for finding, tracking, and organizing your cold email outreach.
MooseMail's cold email software helps you with all of the above and more, making it easy to achieve your outreach goals.

What is Cold Email Software and its Key Features

Best Cold Email Software
Best Cold Email Software
Cold email software is a powerful tool that empowers businesses to send bulk, personalized emails to potential customers or clients who have no prior relationship with the sender. These tools typically include the following features to streamline your outreach efforts:
  • Email tracking
  • Automated follow-ups
  • Customizable templates
Using cold email software, businesses can efficiently manage their email campaigns, track performance metrics, and improve their overall outreach strategy.

Cold Email Software: Key Features

Cold email software ranges from essential mass email tools to robust sales engagement platforms, so the feature set can vary significantly between tools. Still, key features set top tools apart, and you’ll find some or most of them in the software on our list.

Deliverability Optimization Tools

Every cold email tool should include features that improve your chances of landing in leads' inboxes rather than spam folders. These may include:
  • Easy email authentication
  • Messaging APIs for large-scale sends
  • Dedicated IPs
  • Strong anti-spam policies

Choose Reliable Email Tools

Keep in mind that not all popular cold email tools are reliable at hitting inboxes. Tools commonly used by spammers may harm your deliverability due to their poor reputation. So, it’s best to avoid software that closes eyes to anti-spam measures or makes it easy to blast unverified addresses.

Automated Sequences

Good cold emailing software should allow you to create automated email sequences so leads are contacted at the right moments without you having to manage each message. Ideally, you should be able to set up triggers based on specific lead actions like:
  • Visiting your website
  • Opening an email
  • Scheduling follow-up emails within custom time frames

Cross-Channel Engagement

While not essential if you focus solely on email, cross-channel engagement is valuable if your sales team reaches leads through multiple channels. Many cold outreach tools now offer options to manage all your engagement efforts in one place. These include:
  • Cold calling
  • SMS marketing
  • Others
If you think about which additional channels you need from the start, you’ll likely find software that offers the right mix for your strategy.

Tracking Performance

Cold email tools automatically collect the key metrics for your campaigns. They let you track your:
  • Replies
  • Opens
  • Clicks
  • Unsubscribes
The best cold email software also gives you high-level insights into your performance.

Integrations

Your cold email tool should let you integrate with your mailbox (whether it’s Gmail, Outlook, or any other email service provider.) This enables you to automate sending cold emails from your own email account. It should also integrate with your CRM to easily keep track of the conversations you start with cold emails. For more advanced workflows, you might want to use webhooks or Zapier to send email data anywhere you need it.

Personalization

Instead of manually editing every message you want to send, you can use a cold email tool to create distinct emails using custom attributes. This way, personalized information is injected into your message based on the attributes you have saved for your recipients.

AI Assistance

Gartner predicts that by 2028, 60% of B2B sales work will be done through generative AI, so chances are, that many of your competitors are already using or planning to implement AI to streamline their sales processes.
You can stay ahead by choosing software with AI-powered features that speed up your outreach. Most cold emailing platforms have already implemented AI assistance tools like:
  • Analytics
  • Send time optimization
We made sure our list included tools powered by these helpful features.

Benefits of Using Cold Email Software

Best Cold Email Software
Best Cold Email Software
Cold email software can revolutionize the way businesses connect with potential customers. These tools offer a range of features that streamline the outreach process and enhance the effectiveness of email campaigns. To learn more about the benefits of cold email software, I contacted a few power users to get their take.
Kelly Pease, campaign marketing manager at Inktavo, a software company for branded merchandising companies, said cold email software has many benefits for outreach.
“The primary advantages I’ve gained from using cold email software for outreach include the ability to test different emails, access to a separate reporting dashboard for performance, and … the ability to use a separate domain for our outreach efforts, which helps maintain a healthy sending domain.
Brenton Thomas, founder of Twibi Digital Marketing Agency, highlighted the benefits of cold email software in outreach efforts. These tools enhance efficiency and personalization, improving response rates and engagement with potential clients.
“Cold email software streamlines the outreach process, leading to more effective and personalized communication, ultimately driving better results and stronger client relationships.”
Key benefits of cold email software that can transform your outreach strategy:

Increased Efficiency

According to HubSpot’s State of Sales report, 36% of sales professionals reach out to prospects using emails, making automation a crucial component for managing high volumes of outreach efficiently.
Infographic from HubSpot showing 36% of sales professionals reach out to prospects using emails, with an image of a smiling professional using a laptop. With cold email software, you can automate the tedious parts of email outreach, such as:
  • Sending follow-up emails
  • Tracking responses
These features allow you to focus on more strategic tasks, like crafting compelling messages and analyzing campaign performance.

Using Cold Email for Pre-Event Outreach

Marissa Wajda, demand generation marketing manager at Notable (an AI platform for healthcare operations), described how sales development representatives (SDRs) use cold email tools at Notable.
SDRs use the tools to reach out to prospects before major tradeshows and conferences:
  • Offering gifts via direct mail
  • Scheduling meetings at their booth
  • Offering follow-up gifts
“Rolling out this playbook without a cold outreach tool would be highly time-consuming,” Wajda added.

Personalization at Scale

HubSpot Blog Research says message personalization is one of the most effective strategies for email marketing campaigns. Personalization significantly increases response rates. About 75% of marketers believe a personalized experience increases sales and the likelihood of a contact becoming a repeat customer (HubSpot’s 2024 State of Marketing Report).
Cold outreach tools allow you to personalize each email with the recipient's name, company, and other relevant details, making your outreach more engaging and effective.

How Outbound Software Enhances Personalization

“Manual emailing takes time, and it‘s also typical that you want to personalize each manual email, which may reduce the amount of emails you can get out to a contact list in a day. With outbound software, you can use personalization tokens to take the data of the contact and make it appear personalized. It’s a great way to send out more emails and test different audience segments, all in one (integrated) software,” said Pease.
Pro tip: Your email signature can impact your email’s success, too. Check out HubSpot’s free email signature generator if you need a hand putting one together.

Detailed Analytics

Cold email software provides detailed analytics on open, click-through, and response rates. This data helps you understand what’s working and what’s not, enabling you to optimize your campaigns for better results.
“We look at opens, clicks, replies, and meetings booked,” Pease said. “Other information we gather can include the type of person actually engaging with your emails… Understanding this can help us refine our Ideal Customer Profile (ICP) and make our future campaigns more effective.”
According to HubSpot Blog Research, marketers who track these metrics report average open rates of 46-50% and click-through rates of 2.6-3%.

Improved Deliverability

According to a Mailbutler survey, 46.8% of all emails worldwide were identified as spam in 2024, emphasizing the importance of deliverability features to avoid spam filters. Many cold email tools include features that help improve email deliverability, such as:
  • Spam testing
  • Domain reputation monitoring
These features ensure your emails reach the inbox instead of the spam folder. Pease’s experience aligns with this. “In efforts to convert cold leads, we used cold email software as a first-touch, which helped contacts learn about who we were before we sent them promos to get them to convert to a deal.”
“This effort led us to receive high engagement on our promotions, and the outbound sequences we set up served as an educational step so cold leads could become familiar with our brand.”

Scalability

Cold email software can scale with your needs, whether you’re a small startup or a large enterprise. It allows you to manage a high volume of outreach without compromising on quality. “Cold email software has helped us improve our speed to acquiring new leads and allowed us to reach out to targeted audiences on a scale that we wouldn't have been able to if we were using manual emails,” Pease said.

27 Best Cold Email Software

1. MooseMail: All-in-One Cold Email Outreach Tool

Best Cold Email Software
Best Cold Email Software
MooseMail streamlines cold outreach with an all-in-one toolkit for marketers. Our platform combines:
  • LinkedIn and Instagram scraping
  • Inbox warming
  • Email sending
  • Bulk verification in one user-friendly package
MooseMail is perfect for lead scrapers, cold emailers, marketers, freelancers, and agencies who want to simplify their workflow. We eliminate the hassle of juggling multiple tools while offering bulk capabilities at 50% less than market rates.

Key Features

  • Lead Discovery: Find potential customers from your target audience across multiple platforms with our advanced prospecting tools.
  • Email Validation: Our advanced email verification system checks email validity and quality and ensures high deliverability rates.
  • Contact Management: Our intuitive interface makes it easy to organize and manage your contact lists. You can also effortlessly import, segment, and maintain your leads.
  • Domain Management: Manage multiple sending domains and improve deliverability with our comprehensive domain management system.
  • Data Export: Export your contact lists and campaign data in CSV format to integrate your existing tools and workflows seamlessly.
  • Email Campaign Builder: Create professional email campaigns with our intuitive drag-and-drop editor. Customize templates and personalize content easily.
  • Domain Warmup: Gradually build your domain's reputation with our automated warmup process to ensure optimal email deliverability.
  • Domain Acquisition: Streamline your email infrastructure by easily purchasing and setting up new sending domains through our platform.

Pricing That Scales With You

Our plans are designed to meet the requirements of both beginners and professionals. Get the right plan that suits you.
What our customers say:
"We've tried other lead generation tools, but MooseMail stands out for its accuracy and ease of use. The automated verification process is a huge time-saver." Lisa N. @Outbound Sales Specialist.
"The platform is intuitive and powerful. We've automated our entire lead generation process, from scraping to verification to outreach. It's a game-changer for our sales team." Alex T. @Growth Hacker.
Whether you're technically savvy or not, MooseMail makes cold outreach efficient, affordable, and accessible. Stop paying for multiple tools and let MooseMail handle your entire cold outreach process.
Get started with MooseMail’s cold email software for free today, and take your cold outreach to the next level.

2. Hunter: Email Finder and Verifier

Best Cold Email Software
Best Cold Email Software
Hunter is a versatile cold email tool designed to find professional email addresses and verify their accuracy. It also offers features to manage outreach campaigns, making it a comprehensive email prospecting and outreach solution.
Best for: Finding and verifying email addresses.

Key Features

  • Email Finder: Easily find email addresses associated with specific domains.
  • Email Verifier: Verify the accuracy of email addresses to ensure high deliverability.
  • Outreach Campaigns: Set up and manage personalized email campaigns with follow-up sequences.
  • Chrome Extension: Saves time with a single click and helps gather email structures directly from websites.

Pros

  • High Accuracy: The email finder and verifier are known for their high accuracy, making it easy to discover and confirm email addresses.
  • User-Friendly Interface: The platform is intuitive and easy to navigate, reducing the learning curve.
  • Seamless Integration: Integrates well with various tools and CRMs like HubSpot.
  • Efficient Campaign Management: The outreach campaigns feature allows you to set up and manage personalized email sequences, improving engagement.

Cons

  • Pricing for High Usage. Costs can escalate if you need more searches and verifications.
What I like:
Hunter’s email finder and verifier's accuracy, which gives me confidence that my emails will reach the right people. The interface is straightforward, and the Chrome extension is super convenient.
What users say:
“Solving all of our cold outreach problems.” - Soner A., Product Manager, Small Business “Contacts are found very easily, which enables me to hit my monthly quota of cold emailing, and because the emails are verified, the response rates I get are pretty high.”

Pricing

The Starter plan starts at $49/month, with higher tiers available for more features and usage limits.

3. Woodpecker: Best for Automating Follow-Up Emails

Best Cold Email Software
Best Cold Email Software
Woodpecker is an automated cold email tool to streamline your email outreach efforts. It offers robust automation and detailed analytics to help you manage your campaigns effectively.
Best for: Automating follow-up sequences

Key Features

  • Automated Follow-ups: Automatically send follow-up emails based on the recipient's actions. A/B Testing: Test different email variations to optimize performance.
  • Detailed Analytics: Track open, click-through, and response rates to measure campaign success.
  • AI-Powered Email Warm-Up: Use AI to gradually warm up your email accounts, improving deliverability and sender reputation before starting campaigns.

Pros

  • Robust Automation: The ability to automate follow-up sequences ensures consistent communication with prospects.
  • Actionable Insights: Detailed analytics provide insights into campaign performance, helping you optimize your strategy.
  • Personalization. Advanced personalization options make emails more engaging and effective. User-Friendly Interface.
  • Easy to use: With excellent customer support to help you get the most out of the tool.
  • Native Integrations. Integrates well with various CRMs and email service providers, including a native Woodpecker-Hubspot integration.

Cons

  • Limited Customization: Some users find the email templates have limited customization options.
  • Higher Pricing Tiers: Costs can add up with advanced features and higher usage needs.
  • Basic Integration: Limited integrations with some third-party applications compared to other tools.
What I like:
The automated follow-up sequences are a game-changer. I like how they save time and ensure every prospect runs smoothly. Woodpecker also has tailored features to support agencies.
What users say:
“Essential Tool for Email Automation.” - Destina S., Co-founder, Small Business. “I have been using Woodpecker every day for several years ... In my opinion, it is the best cold mailing tool. The platform is intuitive despite its advanced features. Even new members of our team can quickly create and manage campaigns on their own … I value the fact that the email sequences are custom - I can plan everything exactly and personalize the sending of subsequent messages.”

Pricing

  • Starting Price: $29/month for 500 prospects contacted
  • Trial Options: Free 7-day trial, or 50-contact prospect trial

4. Mailshake: Helps You Create and Manage Email Campaigns

Best Cold Email Software
Best Cold Email Software
Mailshake is an intuitive cold email tool designed to help you easily create and manage email campaigns. It offers a range of features to enhance your email outreach efforts.
Best for: Small- to medium-sized businesses that want to streamline their cold email outreach and follow-ups with detailed tracking and analytics.

Key Features

  • Email Templates: Pre-built templates to streamline email creation.
  • Automated Follow-ups: Set up automatic follow-up emails to boost response rates.
  • Detailed Analytics. Analyze campaign performance with detailed metrics.
  • AI Email Writing (SHAKEspeare): Intelligent email writing assists in crafting compelling emails. Extensive Integrations: Over 1,000 integrations are available through Zapier, making them adaptable to various workflows.

Pros

  • Intuitive Interface: The user-friendly design makes setting up and managing email campaigns easy without extensive training.
  • Robust Analytics: Provides detailed insights into campaign performance, helping to optimize strategies.
  • Effective Automation: Automates follow-up sequences, saving time and ensuring consistent communication.
  • Cost-Effective. Offers affordable pricing plans, making it accessible for small businesses and startups.

Cons

  • Limited Integrations: Fewer integration options with other tools compared to some competitors.
  • Template Customization: Limited customization options for email templates, which may restrict flexibility.
  • Learning Curve for Advanced Features: Some advanced features can take time to master.
What I like:
I appreciate Mailshake’s straightforward approach to campaign management. The detailed analytics provided help track email success, making it easier to adjust strategies as needed. The email warm-up feature is particularly useful for ensuring high deliverability rates.
What users say:
“A+++ tool for multiple purposes.” - Jason B., CEO, Small Business. “Mailshake makes it easy for me to personalize cold outreach campaigns and keep track of potential leads. More than that, it is also a great tool for onboarding email campaigns for existing customers, as well as newsletters for existing customers.”

Pricing

Starting Price: $29/month; no free trial available

5. Reply: Comprehensive Cold Email Tool

Best Cold Email Software
Best Cold Email Software
Reply is a comprehensive cold email tool that offers multichannel outreach and AI-powered email suggestions to help you engage with prospects more effectively.
Best for: Multichannel outreach

Key Features

  • Multichannel Outreach: Reach out to prospects via email, phone, LinkedIn messages, SMS, and WhatsApp.
  • AI-Powered Email Suggestions: Use AI to craft compelling email messages tailored to each prospect automatically.
  • Detailed Analytics: Monitor campaign performance with in-depth analytics.
  • Role-Based Access and Permissions: These are essential for larger teams or agencies, as they make it easier to manage different user roles and permissions within the platform.

Pros

  • AI Features: Integration of Jason AI enhances automation and personalization of communication.
  • Dedicated Customer Success Manager (CSM): Available for higher plans, ensuring high-touch support and personalized assistance.
  • Consolidated Inbox: Provides a streamlined view across all sequences, perfect for managing multiple mailboxes efficiently. It features sentiment analysis and customizable tags to prioritize and personalize messaging, ensuring efficient and meaningful interactions.

Cons

  • Steeper Learning Curve for Beginners: New users might find navigating and using all the features challenging.
  • Pricing Can be High: The cost can add up, especially for smaller teams or startups.
What I like:
The AI-powered email suggestions are fantastic for crafting effective messages. While it takes some time to get used to all the features, the multichannel outreach capabilities are a big plus.
What users say:
“Reply.io has revolutionized our prospecting efforts!” - Lila K., Director, Sales Operations, Small Business. “Reply.io is an outstanding platform with a user-friendly interface that makes it easy to navigate and set up campaigns, even for those who are not technically inclined. The platform offers a wide range of templates and customization options that enable users to tailor their emails to their target audience, resulting in more engaging and effective campaigns.”

Pricing

Starting Price: $59/month
Trial Options: Free 14-day trial, or 50-contact prospect trial

6. Lemlist: Personalization and Engagement Focused Tool

Best Cold Email Software
Best Cold Email Software
Lemlist is an email outreach tool focused on personalization and engagement. It helps businesses create compelling campaigns with personalized images, videos, and custom landing pages to boost response rates.
Best for: Adding a personal touch to your emails.

Key Features

  • Customizable Personalization: Personalize your emails with personalized images, videos, and custom landing pages, making each message unique and engaging for the recipient.
  • Automated Follow-ups: Schedule and automate follow-up emails based on recipient actions or specific time intervals to maintain consistent communication and ensure no leads are missed.
  • Email Warm-Up: Automatically warm up your email accounts to enhance deliverability and avoid spam filters.

Pros

  • User-Friendly Interface: The interface is intuitive and easy to navigate, which helps users quickly set up and manage campaigns without extensive training.
  • Community and Support: Lemlist has a strong user community, and many users praise Lemlist’s fast, responsive, and helpful customer support.

Cons

  • Setup Challenges: Users say setting up the platform, especially configuring email settings, can be difficult.
  • Limited Email Accounts: Some users find the cap on email accounts (one in basic plans) restrictive.
  • Pricing Structure: The pricing might be higher for smaller teams or startups with limited budgets. It can also add up for larger teams or organizations with many users, as additional features and higher tiers have a premium price.
What I like:
Lemlist is the only tool with a personalized image feature. I’ve found images like these to be especially engaging for recipients, and I enjoy having a creative way to capture attention and help improve email response rates.
What users say:
“Outreach to prospects at scale.” - Zach Y., Founder, Small Business. “Lemlist has been the best email tool I've used. … Being able to stand out and be unique with cold email is getting harder and harder and Lemlist is better than many other tools because it gives you the tools to actually be unique AND send emails in a slick manner.”

Pricing

  • Starting Price: $39/month
  • Trial Options:14-day free trial available

7. SalesHandy: Affordable Cold Email Tool

Best Cold Email Software
Best Cold Email Software
SalesHandy is an affordable cold email tool with robust email tracking and automated follow-ups.
Best for: Tracking email opens and clicks.

Key Features

  • Sender Rotation: The basic plan includes a sender rotation feature to minimize spam risks, while advanced plans offer optimized delivery across multiple sender accounts for even better results.
  • Unified Inbox: Centralized inbox for seamless email management. Higher-tier plans include enhanced functionalities, more integrations, and better management tools to streamline communications.
  • Sequence Score: Analyze and score your email sequences based on performance metrics, helping you identify areas for improvement and optimize your outreach strategy.
  • A/Z Testing: Go beyond typical A/B testing by creating up to 26 variants, enabling you to determine your audience's most effective email strategies.

Pros

  • Unlimited Team Members: All plans support collaboration by allowing unlimited team members to manage and execute email outreach, enhancing teamwork and productivity.
  • Cost-Effective: Affordable pricing plans make it accessible for small businesses and startups.
  • Easy to Use: The user-friendly interface makes setting up and managing campaigns without extensive training easy, reducing the learning curve.
  • CRM Integration: Native integrations with Pipedrive, Zoho, and HubSpot CRMs.

Cons

  • Limited Customization: Fewer options for customizing email templates compared to other tools.
  • Basic Integration Options: Integration with third-party applications and CRMs is more limited, which might be restrictive for certain workflows.
  • Advanced Feature Learning Curve: Users say that while basic features are straightforward, mastering advanced functionalities can take time.
What I like:
I appreciate SalesHandy’s accuracy in its email tracking features, which allow you to see who opens your emails and when. I also like that users get unlimited email accounts, which most other cold email outreach software charges for.
What users say:
“The perfect outreach platform for our business.”​ - Gino T., CEO, Small Business. “SalesHandy checked all the right boxes ... A/B Split Testing, a special email spam filter that removes any spammy words found in your outreach sequences or templates, Custom Domain tracking, and the best part about Saleshandy is that you can add unlimited email accounts to increase scale and volume when it comes to cold outreach.”

Pricing

  • Pricing Price: $36/month
  • Trial Options: Free 7-day free trial

8. Apollo: All-in-One Sales Intelligence Platform

Best Cold Email Software
Best Cold Email Software
Apollo.io is an “all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue.” The platform combines lead generation, multichannel outreach, and advanced analytics to help businesses streamline their sales processes and improve prospect engagement.
Best for: Comprehensive lead generation and multichannel sales engagement.

Key Features

  • Lead Generation: Tap into an extensive database of potential leads, complete with detailed contact information and company insights, making it easier to target the right prospects.
  • Multichannel Outreach: To increase your chances of engagement, connect with prospects across multiple channels, including email, phone, and LinkedIn.
  • Email Sequences: Automate and personalize your email sequences to nurture leads.
  • AI-Powered Insights: Use AI to gain actionable insights, optimize your outreach strategies, and make data-driven decisions that enhance your campaigns.

Pros

  • Comprehensive Lead Generation: Apollo.io’s extensive database offers over 275 million contacts and 60 million companies, significantly enhancing your prospecting efforts by providing a wealth of potential leads.
  • Data-Driven Decisions: Advanced analytics and AI-powered insights provide a deep understanding of your outreach performance, enabling you to optimize your strategies effectively.
  • Streamlined Workflow: Integrated features like the sales dialer and meeting scheduler streamline your sales processes, saving time and effort. Integration and Automation.
  • Seamless integration with LinkedIn, Salesforce, HubSpot, and other CRM systems, along with robust task automation, improves workflow efficiency and data management.

Cons

  • Higher Cost: The premium features come at a higher price point, which may be limiting for smaller businesses or startups.
  • Complex Setup: Users say the initial setup and integration can be complex and time-consuming.
  • Learning Curve: The range of features and advanced functionalities require time to master, which can be challenging for new users.
What I like:
I appreciate that Apollo combines multiple functionalities (prospecting, email marketing, call recording) in one platform, minimizing the need for various tools.
What users say:
“A Game-Changer for Cold Email Outreach, Especially for Startups.” - Grigorijs K., CEO and Co-founder, Small Business. “Apollo.io is tackling the dual challenges of lead generation and email outreach efficiency. Its robust database has streamlined my lead targeting, ensuring I connect with the most promising prospects. Additionally, the platform's automated sequences have drastically reduced the time I spend on email writing, allowing for consistent and timely communication with potential leads.”

Pricing

  • Prices: Starts at $49/month
  • Free version available with limited features

9. Outreach: Sales Execution Platform

Best Cold Email Software
Best Cold Email Software
A self-proclaimed “sales execution platform,” Outreach is a premium cold email tool offering advanced features for multichannel sales engagement and AI-driven insights.
Best for: Multichannel sales engagement and large enterprises.

Key Features

  • Multichannel Sales Engagement: Engage with prospects through email, phone, and social media. Smart Email Assist. Draft AI-based emails that respond faster with auto-generated, personalized messages based on prior conversations, allowing reps to review, edit, and send from their inbox.
  • Smart Sequence Assist automatically generates and optimizes email sequences, tasks, and calls tailored to specific sales goals and personas, streamlining the content creation process.
  • Task Automation: Automate repetitive tasks to increase efficiency and productivity.

Pros

  • Enhanced Engagement: Multichannel capabilities allow you to connect with prospects through various touchpoints, increasing engagement opportunities.
  • Strategic Optimization: AI-driven insights provide actionable recommendations to improve your outreach strategies, ensuring you focus on high-value activities.
  • Thorough Metrics: Detailed analytics offer deep insights into campaign performance, enabling data-driven decision-making and optimization.
  • Efficiency Boost: Task automation and integrated tools like the sales dialer and meeting scheduler streamline workflows and save time, enhancing productivity.
  • Seamless Integration: Strong integration with major CRM systems ensures your data is synchronized and your sales processes are cohesive.

Cons

  • High Cost: The premium features come at a higher price point, which might be prohibitive for smaller businesses or startups.
  • Complex Setup: The initial setup and integration can be complex and time-consuming, requiring significant implementation effort.
  • Learning Curve: The advanced features and functionalities require time to master, which might be challenging for new users.
What I like:
I like that Outreach.io allows users to reach out to prospects through email, phone, and social media all in one place. The AI provides great tips to improve outreach and offers detailed stats to help make data-driven decisions. Plus, the automation and integrated tools like the sales dialer and meeting scheduler make everything so much easier.
What users say:
“Outreach has allowed us to quickly and efficiently engage with prospects from our webinars, whitepapers, and other events. By using software, we guarantee each prospect will get a minimum number of touches (emails or calls).” - Marissa Wajda, ​​Demand Generation Marketing Manager, Notable.

Pricing

Custom pricing based on needs. No free trial is available

10. Snov.io: Best for Blending Email and LinkedIn Outreach

Best Cold Email Software
Best Cold Email Software
Snov.io is another go-to platform for those looking to blend email and LinkedIn outreach. Beyond the basics—like email warmup, deliverability tools, and automated sequences—Snov.io includes a built-in CRM so users can keep all their sales processes connected under one roof.

Pros

  • LinkedIn Prospect Finder: With LinkedIn and Sales Navigator integration, Snov.io pulls leads and their emails from LinkedIn.
  • Built-in Sales CRM: It has a CRM to manage contacts, track interactions, and keep everything organized, which is a big plus if you don’t want to juggle multiple tools.
  • Helpful Customer Support. Snov.io’s support team is responsive and easy to work with.

Cons

  • Not the Friendliest Interface: The user interface (UI) and features can feel overwhelming, especially when you’re new to it—mixed email data quality. Like many tools with lead databases, Snov.io’s email data can often be hit-or-miss.

Pricing

  • Free Plan:
    • Up to 100 email recipients
    • 1 mailbox warm-up
    • 50 credits for prospect search and email verification.
  • Paid Plans:
    • Starting at $39/month
    • Includes up to 5,000 email recipients
    • 3 mailbox warm-ups
    • 1,000 credits for prospect search and email verification

11. Instantly: Simple Cold Outreach Platform

Best Cold Email Software
Best Cold Email Software
Instantly.ai is a cold outreach platform great for anyone who wants an easy-to-use, straightforward solution to ramp up lead generation and outreach. It handles processes critical for successful cold outreach, like email warmup and multivariate testing, without overwhelming you with extra features.
You can manage unlimited email accounts, which makes scaling up campaigns easier without added costs. Like Lemlist, Instantly offers a B2B lead database, which comes in a separate package.

Pros

  • Unlimited Email Accounts and Warmup: Perfect for large-scale outreach and lead generation agencies.
  • Focused on Essentials: Instantly doesn’t offer multi-channel outreach tools, but it can be a plus for many.
  • Email Automation and A/Z Testing: This tool instantly automates the key steps in the cold outreach process and lets you test different versions of your cold emails against similar lead segments.
  • Optional CRM Add-on: You can manage contacts directly in Instantly without integrating the platform with a third-party system.

Cons

  • Deliverability Concerns: Some users feel Instantly’s warmup pool impacts deliverability since scammers often abuse the system by adding and removing emails. No API access. This lack of an API can limit flexibility for teams needing more advanced customization.

Pricing

  • Free Plan: Free trial available
  • Paid Plans: Starting at $37/month for warm-up and email sending
  • Lead discovery and CRM system available as separate packages, starting at $47/month each

12. Close: CRM with Cold Email Tools

Best Cold Email Software
Best Cold Email Software
Close is primarily a sales CRM with handy tools for outbound outreach. It combines email, cold calling, and SMS messaging in one platform, making managing different channels in one place easy. While it lacks some deliverability tools like automated warmups or dedicated IPs, Close does support bulk email sending, power dialing, call recording, and cross-channel workflows, so you can create smooth, efficient outreach processes.

Pros

  • Cold Calling Support: Close has strong features for outbound calling, including call recording, coaching, transcribing (add-on), and coaching.
  • Automated Multi-Channel Workflows: You can set up smooth workflows across email, calls, and SMS, automating follow-ups, lead re-engagement, and more.
  • Integrated CRM: Close brings CRM capabilities together with cold outreach tools.

Cons

  • Limited Deliverability Tools: Close doesn’t offer automated warmups, email list cleaning, and other features focused on improving your sender reputation and email deliverability.
  • Basic Email Capabilities: Since Close prioritizes calling, its email features aren’t as robust as dedicated email outreach platforms.

Pricing

  • Free Plan: 14-day free trial
  • Paid Plans: Starts at $59/user/month for 25,000 stored leads and 50,000 contacts

13. Artisan: AI-Powered Cold Email Assistant

Best Cold Email Software
Best Cold Email Software
Artisan is an AI-powered sales assistant designed to handle most outbound sales processes—from finding leads to crafting messages to scheduling meetings.
It learns your goals, positioning, and ideal customer profile (ICP), then searches its database for potential leads and generates personalized messages for each. Sales reps can step in anytime to review, edit, or create custom sequences for a more hands-on approach.

Pros

  • AI-Powered Personalization: Artisan analyzes lead data collected from social media and hundreds of other sources and tailors cold emails using the most relevant data on each lead.
  • Deliverability and Performance Optimization Tools: Along with email warmup and mailbox health monitoring, Artisan dynamically adjusts sending volume and timing based on real-time deliverability data, placement tests, and performance metrics like open rates and response rates.
  • LinkedIn Integration: Artisan supports LinkedIn outreach and allows you to create multi-channel sequences.

Cons

  • Limited Flexibility: The AI assistant follows a set process, leaving minimal room for customizing workflows.
  • Higher Cost: Artisan is pricier than basic cold email outreach tools

Pricing

  • Free Plan: Not provided
  • Paid Plans: Custom pricing

14. HubSpot: Comprehensive CRM Platform

Best Cold Email Software
Best Cold Email Software
HubSpot is a CRM platform that excels in inbound marketing and sales. It can also be used for cold email marketing. With its all-in-one approach, HubSpot makes it easy to manage outreach campaigns while keeping everything organized in one place.
The comprehensive feature set can be both a strength and a drawback for those focused on cold outreach. The learning curve may not be worth the effort if you don’t require its CRM capabilities or extensive automation workflows.

Pros

  • Workflow Automation: HubSpot allows you to create automated workflows from simple follow-up campaigns to complex customer journeys.
  • Integrated CRM: The platform provides contact and pipeline management tools, allowing you to manage your leads throughout the funnel smoothly.
  • Customization: HubSpot is one of the most flexible systems on the list, allowing you to create workflows of any complexity.
  • Scalability: HubSpot has everything you need if you're looking to expand beyond cold email outreach. As your business grows, you can easily add marketing workflows, customer service tools, and more.

Cons

  • Not Specifically Built for Cold Outreach: While it works well for integrating inbound and outbound strategies, it’s overkill if cold outreach is your sole focus.
  • Unsolicited email sending goes against HubSpot’s guidelines; you must obtain consent from your leads before sending them emails.
  • Learning Curve: To fully take advantage of all the features HubSpot offers, you’ll need to invest time in learning the platform.

Pricing

  • Free Plan: Basic CRM and marketing tools are available for free
  • Paid Plans: From $20/user/month

15. Brevo: Email Solution with Strong Deliverability

Best Cold Email Software
Best Cold Email Software
Brevo is a robust sales and marketing automation suite with excellent deliverability tools for cold email outreach. If you’re seeking a platform to manage cold email campaigns with the potential for ongoing lead nurturing, Brevo is an excellent choice. It includes reputation and list management features to help ensure your emails reach inboxes, a built-in CRM to organize and segment contacts, and multi-channel engagement tools to support lead and customer relationships throughout their journey with your brand.
With marketing tools like lead capture forms and landing pages, Brevo is a perfect choice for those needing a turnkey lead generation and outreach solution. If you all need cold email sending, Brevo’s bulk email service will perfectly fit your needs.

Pros

  • Top-Notch Email Deliverability
    • “Based on my experience of using Brevo for a long time, the email deliverability rate is outstanding.” –Mridul A.
    • Solid sender reputation, even on shared IPs. “Sendinblue [now Brevo] IP reputation is way better than competitors…” –Daniel G.
    • Easy Domain Authentication: “The process of domain verification and authentication is clear and very explanatory.” –Ifeaniy C.
    • Dedicated IPs for Improved Deliverability: “With a dedicated IP and good list management, I have achieved excellent opening rates…” –Matteo C.
  • Multi-Channel Marketing and Sales Engagement
    • Engage via email, SMS, calls, WhatsApp campaigns, and more. “Now with the integration of Whatsapp and Facebook messages, it is becoming more and more complete.” –Antonio L.
  • Build-in CRM for List Management
    • “Very seamless, now has calls as well, and a great free CRM.” –Alex W.
  • AI-Assisted Features
    • AI-powered email writing and sending. “... the AI tools help in this process.” –Aditi W.
  • Value for the Price
    • “It's affordable and very comprehensive.” –Jordan C.

Cons

  • Extensive Features: “There are so many features that I don’t need, which makes it feel a bit overwhelming.” –Gumento D.
  • Basic eEmail Templates: “I'm not sure if the templates are as fancy as some other platforms.” –Lisa S.

Pricing

  • Free Plan: Up to 300 emails/day
  • Paid Plans: From $9/month for 5,000 emails/month, no daily sending limit.

16. Quickmail: Cold Email Platform with Auto-Warmer

Best Cold Email Software
Best Cold Email Software
Cold email platform Quickmail gives their users an email warm-up option. This feature is called Auto-Warmer and it’s free for up to 50 inboxes per account per user. This cold email tool allows you to verify emails, but it costs extra; you need to buy credits whenever you want to verify email addresses on your list.

Key Features

  • Personalization & Automation: If you’d like to increase your prospect engagement with email personalization, you can do it with Quickmail’s integration with Hyperise. You can A/B test your emails with Quickmail and see which variation better engages prospects. If you’d like to send a follow-up in the same subject line or thread as my opening message, you can’t do it with Quickmail.
  • Integrations: Quickmail integrates with email verification tools like DropContact, ZeroBounce, and NeverBounce, and other business software, such as Aircall, Twilio and Slack.

Free Trial & Pricing

  • Free Trial: Quickmail offers a 14-day free trial

Pricing Plans

Auto-Warmer Plan: Free
  • Ideal for maintaining and improving inbox deliverability.
Starter Plan: $59/month
  • Send up to 500 emails/day per inbox
  • Includes features from the free plan plus:
    • Bounce Detection
    • Multi-touch email campaigns
    • Auto follow-ups
    • Live notifications
Pro Plan: $79/month
  • Send 1500 emails/day/inbox
  • Includes features from the Free and Starter Plan, plus:
    • Zapier integration
    • Conditional Steps
    • Auto import spreadsheets
    • Weekly deliverability reports

17. Yesware: Email Tracking Tool for Gmail & Outlook

Best Cold Email Software
Best Cold Email Software
Yesware is an add-on for Gmail and Outlook that helps you track your emails.
  • Deliverability: With Yesware, you won’t be able to put your email or domain warm-up on autopilot. This cold email tool also won’t verify your email list to ensure your emails don’t bounce.
  • Automation & Personalization: Yesware notifies you when your recipient engages with your email so you can follow up with them. It also offers custom email templates that might help you write messages (although using ready-made templates isn’t the best idea).
  • Integrations: You can integrate Yesware with Salesforce and LinkedIn (which means adding LinkedIn Sales Navigator to Gmail), as well as several other tools.

Free Trial & Pricing

  • Free Trial: 14 day trial
  • Pro Plan: $19 seat/month, includes some of the features as:
    • Unlimited email open tracking
    • Unlimited attachment tracking
    • Unlimited email link tracking
    • Personal activity report
    • Email and phone support
  • Premium Plan: $45 seat/month, includes:
    • Pro features
    • Plus unlimited teams
    • Removal of Yesware branding
    • Zoom meeting integration
    • Team reporting
    • Many more
  • Enterprise: $85 seat/month, including everything from Premium plan, plus:
    • All Salesforce integration options
    • Trusted IP ranges
    • Dedicated customer success manager
    • Many more
  • Custom Plan: Including everything from Enterprise option, plus:
    • RingCentral telephony integration
    • Pay by Invoice
    • Legal review
    • Security review
    • Many more

18. Smartlead.ai: New Tool for Outbound Emailing

Best Cold Email Software
Best Cold Email Software
Smartlead started only in 2022 but already has lots of raving fans. That's because the founder, Vaibhav Naibhuri, seems to be focused on serving the needs of a very specific audience:
  • Lead Generation Agencies: Smartlead is optimized for people who want to send as many emails as possible, so they must constantly fight the deliverability limitations associated with bulk sending.
  • Strengths: Advanced deliverability optimization features
  • Its aggressive pricing makes it the cheapest option to scale your outbound strategy. According to user reviews, their customer service is very responsive. Some of their clients also praised their agency management features.
  • Weaknesses: You need more on its own and other tools to run your outreach. Based on some conversations, the tool can be buggy, but given how new it is, these issues should slowly get resolved.

Pricing

  • Pricing: Starts at $39/month
  • Free trial is available

19. Gmass: Mass Emails from Gmail

Best Cold Email Software
Best Cold Email Software
Gmass was started in 2015 by Ajay Joel to allow marketers to send mass emails straight from Google Sheets and Gmail. With 300,000 users on the Chrome store, it might be the most widely used cold email tool.
  • Strengths: If you’re using Gmail, you’ll love being able to send your cold emails directly from there. It includes many advanced cold email tools options, like A/B testing, a spam checker, etc. Many of its users praise the reporting options included in the tool.
  • Weaknesses: As it’s a complete tool, many users complain about a steep learning curve before using Gmass (our tests confirmed this). The UI and onboarding content are a bit confusing.

Pricing

  • Generous free plan available
Verdict: Gmass is interesting if your priority is picking a free cold email software that works in Gmail. Apart from that, I found it the hardest-to-use tool of our benchmark. You can also check MailMeteor if you want a free tool to send your cold emails from Gmail.

20. Klenty: First Cold Email Software on the List

Best Cold Email Software
Best Cold Email Software
Klenty is the first sales engagement platform in the list that can help you create multichannel campaigns to engage with your prospects. I have Klenty here because it offers a separate pricing plan for cold emailing only. This tool is perfect if you want to start with cold email outreach and slowly take a multichannel route. Let’s look at how Klenty scores as a cold email software:
  • Core Sequencing Functionality: You can create personalized cold email cadences in Klenty. You can schedule your emails, and A/B test them as well. Klenty has an in-built AI in the beta stage, which you can use to generate cold email copies quickly.
  • Scalability: You can add unlimited email accounts from a particular domain. To add email addresses from a different domain, you must pay a small fee of $30/domain.
  • Deliverability: Klenty has fundamental deliverability features like sending emails at random intervals and email volume control.
  • Team Collaboration: You can invite unlimited team members to help manage outreach campaigns.
  • Client Management (for agencies): Klenty is also suitable for agencies, but you’ll have to contact their support team to learn about its pricing.

Key Features

  • Delivery Windows: With delivery windows, you can schedule your emails to be sent at the best times for your prospects, making it more likely that they’ll read them.
  • Liquid Email Templates: Another great feature is Liquid email templates. These let you change the content of your emails based on conditions like the day your prospects will receive them, making your outreach more effective.

Pros

  • Klenty has multichannel outreach capabilities.
  • It has an in-built database that you can use to find prospects and their email addresses.
  • The internal routing system can assign interested leads to specific sales representatives.
There are various integrations available, such as:
  • HubSpot
  • MS Dynamics
  • Zoho
  • Hippo Video (video personalization)

Cons

You can only connect email accounts from a specific domain. If you want to add email accounts from other domains, you’ll have to pay a fee of $30/domain. It has many email deliverability features. The multichannel pricing plans do not allow you to invite unlimited team members. You have to pay per user.
Here’s what I know:
You can manage multiple clients, and for each client, you have a separate portal to manage your cadences.

21. Mixmax: Cold Email Software with Automation

Best Cold Email Software
Best Cold Email Software
Mixmax is a solid cold emailing software that offers automation and scheduling capabilities. Sales, customer success, and account execs can send personalized emails, track engagement, and automate follow-ups. You can do it all from within your Gmail inbox.

Pricing

Free Plan, the SMB Plan starts at $29 per monthly user (email campaigns). Sales automation is available in a Growth Plan for $49 per monthly user.

Best Features

  • Customize any email with more individual messages within the sequence
  • Easy scheduling to send calendar invites, meeting notifications, and reminders
  • Option to embed polls and surveys, track open rates, bounce rate, click tracking, and more.
What people are saying about Mixmax:
  • "The sequences are the best part of Mixmax; you can create a message to send to customers after a meeting, and should there be no answer, it will send a follow-up message you created previously.”
  • “At first, I thought it was quite complicated to understand because I was not used to seeing a new platform on which I would have to manage everything, so getting the hang of it seemed hard.”

22. Drip: Best for E-Commerce Businesses

Best Cold Email Software
Best Cold Email Software
Best for: E-commerce businesses and marketing campaign managers who want to use email marketing automation for cold and warm leads.
Drip is a marketing automation platform that helps grow e-commerce brands, drive repeat purchases, and increase conversion rates. It allows you to create dynamic segments that engage customers with single emails or automated campaigns.

Pricing

Pricing depends on how many contacts are on the list. Their pricing starts at $39 for 2500 contacts.

Best Features

  • Automated workflows for targeted outreach.
  • Behavioral triggers to personalize cold emails.
  • Advanced email analytics for actionable insights.
What people are saying about Drip:
  • “I believe that Drip has the best-in-class library/collection of templates and layouts well suited for various campaigns. It saves a lot of hassle designing specific templates from scratch.”
  • “The learning curve for new users is quite complex and not that much straightforward than other software.”

23. Customer.io: Best for Behavioral Targeting

Best Cold Email Software
Best Cold Email Software
Best for: Businesses that aim to send behavior-based, targeted cold emails to engage customers. Customer.io is a customer engagement platform designed for marketing teams to create data-driven campaigns that reach people across all messaging channels.
Customer.io has Journeys for messaging automation and Data Pipelines, a customer data platform connecting the entire stack.

Pricing

  • Essential Plan: Starts at $100 a month, billed monthly

Best Features

  • Behavioral targeting for highly personalized emails
  • Automation based on user actions
  • A/B testing and analytics to optimize campaigns
What people are saying about Customer.io:
  • “Super useful to create flows and trigger-based campaigns. It's almost like playing with Legos where once you have enough building blocks set it, the entire flow or campaigns will work like magic.”
  • “I'd love them to invest a bit more in the in-app popup feature that they launched this year, so I can also use customer.io for various in-app flows.”

24. Overloop: Best for SMB Sales Teams

Best Cold Email Software
Best Cold Email Software
Best for: Sales teams (SMBs) looking for a platform to run multi-channel outbound campaigns. Overloop is an email outreach and engagement platform for sales teams. It offers email tracking, templates, and analytics. Users can create:
  • Ultra-personalized campaigns and mixed cold emails
  • LinkedIn automation
  • Phone calls
Overloop also supports link-building activities. The product can be handy for agencies running campaigns for their customers.

Pricing

Just one plan with all the features for $150 per user per month. They also have an agency plan with hidden pricing.

Best Features

  • Email Finder that will find missing email addresses and automatically enrich contacts
  • Cold emails are sent at scale from Google or Microsoft accounts
  • Templates and variables to send ultra-personalized messages to contacts.
What people are saying about Overloop:
  • “Data exporting facility is not much accurate and faster, needs some kind of improvement in it.”
  • “Overloop allows me to create an automated sales outbound campaign using LinkedIn and email. Just had to set it up, sit back and watch the leads come in. Also, the Google Chrome extension allows you to add contacts from LinkedIn on the spot.”

25. Constant Contact: Best for Beginners

Best Cold Email Software
Best Cold Email Software
Best for: Small businesses, nonprofits, and individuals looking for an easy-to-use email marketing and marketing automation platform. They also offer Lead gen & CRM.
Constant Contact is an email marketing and marketing automation platform that simplifies creating, sending, and tracking email campaigns. It offers various tools to help businesses engage with their audience through email. Constant Contact is a better option for smaller campaigns targeted at generic audiences.

Pricing

Email and Digital Marketing plans have three options:
  • Lite: Starts at $12 per month for one user (cheapest)
  • Email templates
  • Basic reporting

Best Features

Email template library that offers a wide range of customizable templates Email list management that lets you segment your email lists Automation to schedule tasks and analytics for detailed reporting.
What people are saying about Constant Contact:
  • “Its user interface is incredibly intuitive; you barely need any "101" training as most of the features are so user-friendly and designed for the non-technical amongst us.”
  • “I think the only thing I would suggest is to make the formatting of newsletters a little more user-friendly. Maybe I haven't found it yet, but I would love to be able to save blocks and reuse them on different campaigns.”

26. InsideSales (formerly Xant): Best for Large Enterprises

Best Cold Email Software
Best Cold Email Software
Best for: Businesses operating in mid-market, enterprise and their sales teams that seek an advanced sales engagement platform for outreach and lead management.
InsideSales offers Playbook, an enterprise-level sales engagement platform rather than a cold emailing tool. With Playbook, salespeople can:
  • Increase productivity
  • Optimize customer interactions
  • Connect to the right buyers
They have sales engagement tools, including email outreach, lead scoring, and predictive analytics.

Pricing

Hidden Pricing: You must meet with their team to learn more about pricing.

Best Features

Automating administrative tasks, processes, workflows, data sync to CRM, email sends, etc. Tracking of email opens, clicked links, downloads, and forwards from multiple recipients—personalization in email content based on recipient data and behavior (dynamic content insertion).
What people are saying about InsideSales:
  • “Lack of transparency for support and updates. Support tickets remain open for days. There is constant unexpected downtime with no resolution for days without identification of the root cause. Support documents are out of date, and they don't ever get updated.”
  • “User Interface and ease of finding information on latest news updates. Provides insight on sales analytics with historical trending data. An end-user can configure snapshots without the need for IT support.”

27. Streak: CRM for Gmail Users

Best Cold Email Software
Best Cold Email Software
Best for: Gmail users and small businesses looking for a CRM with email tracking and integration. Streak is more of a CRM tool rather than cold emailing. It integrates directly with Gmail and offers email tracking and pipeline management.
Sales teams can manage workflows inside Gmail, including:
  • Sales
  • Customer support
  • Hiring
  • Projects
The tool simplifies collaboration by automatically sharing emails, notes, and call logs. It also supports third-party integration with Close.

Pricing

They offer a free plan; the cheapest paid option starts at $15 per user per month.

Best Features

  • CRM integration within Gmail
  • Email tracking and scheduling
  • Pipeline management for sales and project tracking.
What people are saying about Streak:
  • “I started using Streak about a year ago. I use the free plan, and I find it useful to have a record of people reading my emails. With this tool, I can be sure people read and open my emails, and with this info, I can have better control in my communication.”
  • “At times it happens that when I send an email to the client, it doesn't land in their inbox but in spam due to streak extension, not sure why but if you can help with this it would be great.”
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How to Choose the Best Cold Email Software?

Best Cold Email Software
Best Cold Email Software
There’s no one-size-fits-all cold email tool. Picking the right software implies evaluating how it would fit your sales stack, budget, and a few additional elements.
Any cold email tool will work if you’re working independently and don’t use a CRM.
If you’re using HubSpot, Salesforce, Pipedrive, or any other CRM, I recommend you choose a tool that offers native integration with them. It will save you the trouble and additional costs of manually connecting the tool to your CRM via Zapier or the API.
I also recommend checking the type of integration:
  • 1-way integrations (like SalesHandy offers) allow you to pull out contact lists into your cold email software to reach out to them automatically
  • 2-way integrations let you pull data from your CRM and synchronize your cold email activities back to your CRM.

Cold Email Software Pricing: How to Find the Right Fit for Your Budget

You found the perfect tool but it ends up being too expensive.
To avoid this problem, I recommend you check the pricing of the tools you’re considering purchasing. Let me be a bit more specific. First, not all the tools I included offer free trials or plans. Confirming if the tool works for you will be more challenging without a free plan.
Among the tools we reviewed, MailShake is the only one that doesn’t offer a free trial or a free plan. Instead, it provides a money-back guarantee (but you will still have to advance $696 to try its cheapest plan).
After creating our MailShake account, I was asked to pick a plan and enter my credit card to pay for a year in advance…
Secondly, look at the tool's pricing model. To put it simply, there are two pricing models:
  • Tools that charge you based on the number of users (or email) that you will connect. This pricing works great if you need to send below 50 cold emails a day. If you need to send more, you’ll likely need to connect more email accounts to protect your sender's reputation. In that case, you’ll pay for the additional email accounts, which could cost more than expected.
  • Tools that charge you based on the number of emails you send and active leads. This pricing model makes way more sense if you intend to send more than 50 cold emails a day because they don’t charge you more if you connect more email accounts.
One tool in our comparison (MailShake) required a yearly commitment. They might not be the safest option if you start with cold outreach.

Multichannel Options in Cold Email Software: Why You Should Care

For some teams, it’s important to reach out to prospects on multiple channels, not only via email. If that’s your case, I recommend you check the available options. Some cold email tools let you automate LinkedIn connection requests or inMails. Others include the option to reach your prospects via WhatsApp or text message.

Customer Support and Reputation: Why You Should Care About It

Cold outreach can be difficult, especially if you’re just starting. That’s why it’s essential to pick a tool that provides professional assistance with any issues. To get an idea of the level of customer support you may expect from a given tool, check the verified reviews on websites like G2 or Trustpilot.
  • Rocketreach Alternatives
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Get Started for Free Today to Take Your Cold Outreach to the Next Level

Best Cold Email Software
Best Cold Email Software
MooseMail offers an all-in-one toolkit for marketers, freelancers, agencies, and cold emailers. With our platform, you can:
  • Scrape leads from LinkedIn and Instagram.
  • Warm up your inbox for better email deliverability.
  • Send emails with ease.
  • Verify bulk emails in a user-friendly platform.

Why Choose MooseMail?

Perfect for lead scrapers, cold emailers, marketers, freelancers, and agencies who want to simplify their workflow. We eliminate the hassle of juggling multiple tools while offering bulk Enjoy bulk capabilities at 50% less than market rates
Perfect for users of all technical skill levels.
Affordable, efficient, and accessible cold outreach solutions.

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Written by

Taimoor Hassan
Taimoor Hassan

IndieHacker - Founder MooseMail.io | ShipCrew.co